HELP ALL MUMS THIS MOTHER’S DAY

Mother’s Day is all about mothers, and thousands of mums are forgoing traditional gifts this year to help support a world without breast cancer.

The Breast Cancer Institute of Australia (BCIA) has received hundreds of messages of support for all mothers from other mums, their sons, daughters, nieces, husbands and other family and friends in the weeks leading up to Mother’s Day.

“Mum doesn’t want for anything but for her family to be well. She has asked for me to donate to support this great cause in lieu of any other gift. Love you Mum!” wrote BCIA supporter Meredith.

In return for their special gift, each supporter receives a Mother’s Day card to give to their loved one which acknowledges their donation. The Mother’s Day cards are available online now at www.bcia.org.au, and an e-card option means they can be ordered right up to and during Mother’s Day, and sent immediately to a loved one.

“I wish all Mums a beautiful Mother’s Day, and to those fighting – keep fighting we are all behind you. From one mum to another” wrote Karen in her message.

“It’s truly heartwarming to see families showing their love for their mum’s and in so doing also supporting researchers to find the next breakthrough in breast cancer treatment and prevention – which would be the best gift for all women”, said BCIA General Manager Julie Callaghan.

All profits raised fund clinical trials research conducted by the Australia and New Zealand Breast Cancer Trials Group (ANZBCTG) – Australia’s only independent, collaborative breast cancer clinical trials research group. Support for clinical trials research will help to get new and promising breast cancer treatments to those who need them.

Breast cancer clinical trials are the critical step that proves new treatments and prevention strategies are safe and effective before they are made widely available.

Approximately 1 in 8 Australian women will be diagnosed with breast cancer by the time they turn 85 and about 44 women are diagnosed with breast cancer in Australia each day.

For more information or images, please contact: Lizzie Senior, Direct Marketing and Communications Manager Ph:  02 4925 3022